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Cadbury's Chocolate
In Great Britain, Cadbury means chocolate, just as Hershey means
chocolate to Americans. Cadbury's products are sold throughout the world
however and they have a reputation for quality. Cadbury's chocolate
empire began with founder John Cadbury when he sold tea, coffee and
chocolate in the UK and to the colonies in India and Pakistan. The
company went from strength to strength and merged with the beverage
company, Schweppes in 1969.
Today, Cadbury Schweppes employs 59,000 people and has its main factory
at Bournville in Birmingham, England. They are the only company of its
size to produce organic, Fairtrade products due to its take over of
Green & Blacks. Cadbury's chocolate is sold in the United States under
the Cadbury name but is actually made by the Hershey Company.
The product range is very wide and keeps in touch with modern tastes and
lifestyles. The traditional staples that people have grown up with are
the mainstay of the business. There are ten varieties of Dairy Milk
chocolate bars, including Fruit and Nut and Wholenut and the plain
chocolate bars have taken their name from the Bournville factory.
Caramilk contains caramel and the famous Cadbury Crème Eggs have a
delicious center. Other popular Cadbury's chocolate products include the
Flake bar, the Picnic bar with nuts and the Fudge bar.
Chocolate comes in many forms and there are Chocolate Mini Rolls,
Curleywurleys, Chocolate Fingers and Chocolate Shortcake Biscuits. Milk
Tray is a box of assorted chocolates and is a popular gift on Mothers
Day and Valentines Day. Drinking chocolate is popular too and there is
Cadbury's Cocoa and Hot Chocolate and Mocha. Cadbury's Highlights is a
range of drinking chocolate with different flavors, including mint,
fudge, café latte, orange, espresso, toffee and dark chocolate.
Cadbury World is the visitor center at Bournville and is a popular UK
tourist attraction for families. Visitors can go on a tour of the
factory and sample taste the products. There is a lot to learn about
chocolate production in general and the history of Cadbury's chocolate
in particular at the museum. Young children can go on a magical car ride
and there is a play area, restaurant, shops and a picnic area.
The company is part of British culture and instills brand loyalty, far
greater than any other chocolate provider. The products are not overly
advertised because they have such a high profile by virtue of the
company name.
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