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Discount Printing
Starting a discount printing business is one of the easiest and smartest
decisions that I have ever made. Although I now do quite a bit of work,
the discount printer idea was originally thought of as a way to make
money without working. I got the idea when a friend asked me to help her
put together a presentation at the last minute. Basically, there was
very little to do besides some busy work. All I had to do was to help
her get everything set up right to print and then run the copies off. I
realized then that people would probably pay a fortune for a deluxe
discount printing service.
All I really needed for the discount printing service was a high-end
printer, a powerful computer, and some basic supplies. Although it cost
me a few thousand dollars to get my discount print shop ready, after an
initial investment, I knew that overhead would be pretty low. That is
one of the great things about running a discount printing business –
your expenses are really reasonable. All I would need was ink, various
paper stock, and an occasional printer servicing. The costs would be
proportional to how much business that I did, which meant that I would
always be able to afford them.
I found a supplier for cheap printer toner, set up my gear, and I was
ready to go. I won't say that we are the cheapest printer out there, but
we do have some good prices with a great turn around. The thing is, I
was trained as a graphic designer. I fell so easily into this job that
it even scared me. Although I often get rave reviews from clients about
the quality of my discount printing company, for me it is all in a day's
work.
One of the great things about discount printing is the high rate of
customer loyalty. You would not believe how many of my customers come
back again and again to have me do the job for them. Many of them have
had last-minute jobs messed up for them before by other discount print
houses. If I do a great job even once, I have them hooked for life. And
once I hook them, I get their friends and associates as well. Word of
mouth really is the best for of advertising, especially in the business
I am in.
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