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Fashion Public Relations
Corporate public relations has always been a very dicey business. When
things are going well, you are on top of the world, but when things are
going badly you are practically a fall guy. You are ceaselessly in the
public eye, being scrutinized by the press and attacked as a spin doctor
by anyone who doesn't believe what you are telling. Never mind that the
public relations firms are only representing what their clients want
them to tell. Never mind that we aren't running the industries,
polluting the environment, or exploiting the workers ourselves. We still
get the brunt of it.
Fashion public relations always seemed safe up until recently. After
all, what could go wrong with marketing relations for the fashion
industry? Clothes are not particularly environmentally unfriendly or
dangerous. They do not cause violence or addiction. They may cost a
little bit more than they are worth, but that is it. Fashion public
relations seemed like it would be a breeze. That is why got involved in
in the first place – I thought I could make some good money and not have
to work too hard. I should have thought twice.
Since last year, it has been nothing but a crisis public relations where
I work. I cannot tell you the particular manufacturer that I work for,
but it is one of the big ones – the top names in the fashion industry.
In the past, fashion public relations was basically window dressing for
them. They have always had such a formidable reputation that there
wasn't all that much to be done as far as spin doctoring went. Then the
news about the sweatshops came out, and suddenly fashion public
relations became the most hot, uncomfortable occupation in the whole
outfit. I am beginning to regret the day I got into pr public relations.
Apparently, the company I work for has been getting clothes manufactured
in Chinese labor camps. Try addressing something like that in a fashion
public relations press hearing! There is just simply no way to spin it.
You can say that the people are criminals, but then someone will bring
up China's record of human rights violations. You can claim that the
company doesn't know, but of course that is patently false. All that
remains for a fashion public relations official to do in those
circumstances is to talk in circles and hope that everyone will go away
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